Research studies
Our dissolving teeth whitening strips with [p]3 technology
Proven to be more effective than leading competing products while also offering a far more convenient one step solution.
Benefits
Convenient
Less Sensitivity
Improved Whitening
Less Waste
Great Taste
No PlaStic
Customer feedback
01. Improved Teeth Whitening efficacy
10% & 12% hydrogen peroxide with [P]3 dissolving strip
vs. leading non-dissolving whitestrip
Study Outline
- Extrinsically stained extracted human teeth model used
- Surface covered with drop of artificial saliva then whitening strip applied
- A drop of artificial saliva placed onto the back of whitening strip every five minutes in order to maintain hydration
- After 30 minutes had elapsed, the samples were rinsed with deionised water and gently wiped with a tissue to remove any whitening strip residue
- The samples were then immersed in artificial saliva to ensure each sample remained fully hydrated
- Products texted for 14 treatments with colour change measured after 1, 2, 3, 4, 5, 6, 7, 10, 14 applications using Konica Minolta Spectrophotomer which was calibrated against a Vita R-20 Shade Guide.
Faster and superior whitening
observed for Pooof! 12% Peroxide + [P]3 + HA
37% Better Whitening
observed after 10 day in-vitro study against the leading white strips
02. Improvement of Teeth Shade
10% & 12% hydrogen peroxide with [P]3 dissolving strip
vs. leading non-dissolving whitestrip
Study Outline
- Approximately 50 consumers per arm of study
- Consumers given a full course treatment (14 days) of one of:
- 10% HP + [P]3 technology + HA
- 12% HP + [P]3 technology + HA
- Leading non-dissolving Whitestrips
- One strip per day
- Whitening self-assessed at time-points of 1, 3, 6, 7, 10, and 14 days using a Superbright shade guide
- Additional questions around tooth sensitivity, ease of use, taste during study or at end of the study
- Consumer study in approx. n=50 patients per arm
- Shade change self-assessed using Superbright shade guide
Faster and superior whitening
observed for Pooof! 12% Peroxide + [P]3 vs. Leading Whitestrip
03. Reduced Sensitivity
10% & 12% hydrogen peroxide with [P]3 dissolving strip
vs. leading non-dissolving whitestrip
By incorporating 12% HP + [P]3 technology + HA our strips offer superior results without the discomfort often associated with traditional whitening methods. Experience a brighter smile with less sensitivity, thanks to our innovative teeth whitening solution.
only 8% of our users
experienced tooth sensitivity vs. 28% of Leading Whitestrip users after 7-10 days
<10% of Users
experience tooth sensitivity with Pooof! and it doesn’t increase. The leading whitestrips start at 10% and increase dramatically
Dissolving strips excel with hydroxyapatite for sensitivity and enamel protection
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Adheres directly onto teeth
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Dissolves to release agent and block dentine tubules
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More accurate placement than gel
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Longer residence time than toothpaste
