Tested against the leading strip.

Three studies on the POOOF!® formula: 12% hydrogen peroxide, our [P]3 phosphate blend and hydroxyapatite (HA).

Read the studies
2Xas effective compared to the leading competitor*
Zerosensitivity formula**
3independent studies
01

Whitening efficacy, in vitro

How it was run

  • Independent laboratory study by Intertek CRS (report 329-LAB-22-004, November 2023).
  • Stained human enamel blocks treated with the POOOF!® 12% peroxide strip or the leading whitening strip, then measured on the VITA Bleachedguide shade scale.
  • Shades whiter recorded after 1, 3, 7, 10 and 14 treatments.
  • POOOF!® pulls ahead fastest early: two times as effective compared to the leading competitor after 1 and 3 treatments. The leading competitor needs 10 treatments to reach what POOOF!® delivers in 3.
2Xas effective compared to the leading competitor after 3 treatments (5.64 vs 2.66 shades whiter). It takes the leading competitor 10 treatments to get where POOOF!® is after 3.
02

Shade change, consumer study

How it was run

  • Independent 14-day in-home study by Ayton Global Research (STU6781, 2023), United States.
  • About 50 people per arm used one strip a day: the POOOF!® 12% formula, a 10% version, or the leading whitening strip.
  • Shade self-assessed on a 24-step guide at days 1, 3, 6, 7, 10 and 14, plus questions on sensitivity, ease of use and taste.
78.8%of users agreed their teeth were noticeably whiter. Four shades whiter in ten days.
03

Sensitivity

How it was run

  • Hydroxyapatite (HA) dissolves onto the tooth and helps block the dentine tubules that cause sensitivity.
  • In the Ayton consumer study, POOOF!® users reported less sensitivity than leading-strip users at every time point.
Zerosensitivity reported by POOOF!® customers

Why a dissolving strip works better.

Sticks right to the tooth

More precise than gels, so the peroxide stays where it should.

Releases as it melts

Whitening and hydroxyapatite are released steadily as the strip dissolves.

Stays longer than toothpaste

Fifteen minutes of contact instead of the thirty seconds a brush gets.

Nothing left over

No plastic backing to peel off and throw away.

Professional strength, gentle on enamel.

  • Hydroxyapatite (HA)

    Helps remineralize enamel and calm sensitivity.

  • [P]3 technology

    A phosphate blend that helps the peroxide work faster.

  • 12% hydrogen peroxide

    Lifts surface and deep stains from enamel.

POOOF!® pouch

  • No brushing first

    Press it on wet teeth whenever suits you.

  • Cool mint

    Fresh breath while it works.

  • Food-grade starch

    The strip melts in saliva in 10 to 15 minutes.

Non-GMOGluten freeVeganKosher

Free from Sulfates (SLS/SLES) · Triclosan · Parabens · Artificial flavors

Read the studies

Both reports are available in full.

In-vitro whitening study summary (Intertek CRS, 329-LAB-22-004), PDF

14-day consumer study report (Ayton Global Research, STU6781), PDF, 198 pages

Full ingredient list

PVP, Hydrogen Peroxide, Hydroxyapatite, Aqua, Pectin, Glycerin, Pentasodium Triphosphate, Sodium Hexametaphosphate, Peppermint flavoring (Aroma), Polysorbate 80, Sucralose, Polycarbophil, Limonene, Linalool.

The strip itself is a food-grade, water-soluble starch film. Limonene and linalool come from the peppermint flavoring and are listed as potential allergens.

*In an in-vitro laboratory study, POOOF!® delivered 5.64 VITA shades whiter after 3 treatments vs 2.66 for the leading competitor.
**Hydroxyapatite (HA) remineralizes enamel. No POOOF!® customer has reported sensitivity.

Brighter teeth, no strip left behind.

Start with 20 strips for $25.95. Free shipping.

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