The whitening strip that melts away. Not your margin.
Created by Dr. Bill Dorfman, the dentist behind ZOOM in-office teeth whitening. Now ready for beauty, oral care, travel and convenience shelves.
Small footprint. Big turn. Bigger margins.
High margin
A premium price point with strong repeat purchase.
Smart displays
Shelf-ready boxes and impulse-zone trays for travel, beauty and oral care.
Fast turn
Low MOQ, easy restock, proven DTC traction, and POOOF!® Proof demo kits for associates.
Why retailers are paying attention.
Two times as effective compared to the leading competitor in a 3-day study.
Dissolves in 10 to 15 minutes. No peel, no mess, nothing to throw away.
Zero sensitivity formula, enamel-remineralizing and great tasting.
+45%year-over-year growth in whitening content
3 in 5Gen Z include whitening in their routine
Let's talk.
POOOF!® is working with a select group of retail partners. Tell us about your stores and we'll be in touch.
Holly LarsenCOO, POOOF!®[email protected]