Dr. Bill Dorfman in a television studio

America's dentist, now in your bathroom cabinet.

Affectionately known as "America's Dentist," Dr. Bill Dorfman is the cosmetic dentist behind many of Hollywood's brightest smiles, and the inventor who brought ZOOM teeth whitening to dental offices around the world.

After decades of whitening teeth in the chair, he wanted something people could do at home without trays, gels or thirty minutes of peel-off plastic. POOOF!® is the result: a strip that whitens with 12% hydrogen peroxide, protects enamel with hydroxyapatite (HA), and simply melts away.

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Where you've seen him.

ABC, Extreme Makeover

Performed the dental transformations on the show.

CBS, The Doctors

Recurring guest co-host on the Emmy-winning daytime show.

Billion Dollar Smile

Author of the New York Times best-selling cosmetic dentistry book.

Creator of ZOOM in-office teeth whitening

The #1 in-office teeth whitening system in the world.

60 Day Hustle

Featured on the Amazon Prime series.

21 lifetime achievement awards

And two Guinness World Records.

Where you have seen Dr. Bill

ABC Extreme MakeoverCBS The DoctorsOprahLarry King Live

Professional whitening, without the appointment.

Start with 20 strips for $25.95. Free shipping.

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