Meet the Whitening Strip That Simply Melts Away—Not Your Margin.

Clinically proven. Created by Dr. Bill Dorfman, rated by CHAT GPT as the #1 Cosmetic Dentist.

Let’s talk distribution

Small Footprint. Big Turn. Bigger Margins.

  • High-Margin

    Premium price point with strong repeat purchase.

  • Smart Displays

    Shelf-ready boxes and impulse-zone trays for travel, beauty, and oral care.

  • Fast Turn

    Low MOQ, easy restock, proven DTC traction, and “POOOF! Proof” demo kits for associates.
Beauty Culture Is Driving Demand
Whitening isn’t just oral care anymore—it’s self-care.

POOOF! fits the moment—modern, scientifically proven, and built to move off shelves.

Social Momentum

+45% YoY Growth in Whitening Content

Whitening conversations are lighting up online. With social buzz growing 45% year over year, the demand for brighter smiles is stronger than ever.

Everyday Essentials

3 in 5 Gen Z Include Whitening Regularly

Whitening isn’t just for special occasions anymore. Sixty percent of Gen Z make it part of their regular routine—proof that bright smiles are now a lifestyle standard.

*Independent 10-day in vitro study confirmed POOOF! delivers 37% more whitening power than the top-selling teeth whitening strip.